Step 1 - Choosing the right keywords

The key to getting highly targeted visitors to your web site is focusing on the specific keywords that your prospective clients use. Keywords that a too general can bring a lot of traffic but many of the visitors will not have an interest in your product/service. If you choose too specific keywords, you will miss out on visitors that could be interested in your product/service.

For example:

Let's assume that you are selling antique biographical books. Using the keyword 'books' would be too general - the searcher could be looking for new books or books about fishing, cookery etc. Whereas using the keywords 'antique biographical books' would be too specific, you would miss out on visitors that are looking for 'biographical books' or 'antique books' etc.

4site Webs will help you select the most appropriate key phrases for your web site by analysing what key phrases are being used by people to search for your product/service. 

Step 2 - Preparing your web site for the major search engines

In order for your web site to achieve high rankings in the major search engines it must be optimised for your chosen keyword phrases and have any potential problems fixed.    

Our recommended expert company will arrange for diagnostic tests to be run on your web site and ensure that any enhancements highlighted by that process are incorporated into your web site.      

Step 3 - Submitting your pages to the major search engines

Our recommended expert company manually submits your web site to the top 14 search engines, which create over 93% of all search engine traffic.

The 14 search engines are:

  • AltaVista
  • MSN
  • Lycos
  • Hotbot
  • Excite
  • Yahoo
  • Open Directory
  • Netscape
  • Google
  • AOL
  • FAST
  • Yahoo
  • ASK
  • Teoma

Note: The list of top 14 search engines will change from time to time in response to the changing patterns of internet users.

Note: Some of these engines also have human edited directories, that review and add your web site if it is of sufficient standard. Those entries are usually alphabetical by company name and therefore your position cannot be influenced. However they all also return ordinary search engine listings, either separate to or after their directory entries, which is what your web site will be optimised for. You pay for a top positioning in their search engine (web pages) returns not their directory.  It takes anywhere between 2 weeks to 4 months after submission for your web site to appear in these search engines.

Remember this is a no top 20 placement, no fee service. 

Step 4 - Monitoring & Reporting your rankings

Our recommended expert company will monitor your rankings in the major search engines every 4-6 weeks and the website will be "tweaked" and resubmitted to the search engines if the ranking is not high enough or is falling. In addition you will be able to access your account showing your site's ranking on the search engines.

Step 5 - Holding your rankings

Search engines are always changing their algorithms, so it is vital that your web site is  continually tweaked to retain top placement.

Our recommended expert company will undertake this regular maintenance of your web site. Again you only pay if your web site retains top placement. 

Back to web site promotion.

Website Promotion