81% of internet users use search engines to find web sites.

Source: Forrester Research

 

"Top Ten Ways Websites are Discovered"

  • Search Engines 46%
  • Random Surfing 20%
  • Word of mouth 20%
  • Magazine ads 4.4%
  • By Accident 2.1%
  • TV spots 1.4%
  • Targeted e-mail 1.2%
  • Banner ads 1%

Source: Target Marketing Magazine April 2000  

 

85% of all Internet expenditure went to the Top 30 web sites.

Source: Internet Association Bureau

 

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Facts and Figures