When using traditional forms of advertising like newspaper, radio, mailshots etc. make sure you mention your web address and watch the traffic come to your web site. Remember there is a small limit to the amount of information you can cram into traditional advertising. However, if you include your web address your potential clients will gain enough sales information on your web site to make the sale, if it is well designed.
When you run an advertising campaign, potential customers normally have to wait until your opening hours to make contact. Obviously some of them forget and you never get the chance to turn them from a prospect into a client. However, if you mention your web address in the advert, they can access your electronic 'storefront' immediately and buy whilst they have the urge.
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